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Why Digital Marketing Training and Certification?
Here are a
few facts that explain why Digital Marketing Course with Certificates is in demand these
days.
#1
Digital marketing is an essential component of modern business: As more and more companies move their operations online, digital marketing has become an essential tool for reaching customers and promoting products and services.
#2
Keep up with the latest trends and techniques: Digital marketing is a constantly evolving field, with new tools, techniques, and platforms emerging all the time. Digital marketing courses and certifications help professionals stay up-to-date with the latest trends and techniques and give them a competitive edge in the job market.
You Should Join Our Classes If You Are:
- Interested in learning new skills: Our classes are designed for individuals who are eager to learn new skills and stay up-to-date with the latest industry trends. Whether you're a beginner or an experienced professional, our courses offer a range of skill levels to meet your needs.
- Looking to advance your career: Our courses provide the skills and knowledge needed to advance your career in the digital marketing industry. With industry-recognized certifications and practical training, our classes can help you achieve your career goals.
- Running a business or planning to start one: Digital marketing skills are essential for businesses of all sizes. Our courses provide practical training on how to leverage digital marketing strategies to grow your business and reach your target audience.
- Passionate about technology: If you have a passion for technology and how it can be used to drive business growth, then our courses are perfect for you. We provide hands-on training on the latest tools and technologies used in the industry to help you stay ahead of the curve.
#3
High demand for digital marketing professionals: The demand for digital marketing professionals has been growing rapidly in recent years. According to the Bureau of Labor Statistics, employment of marketing managers is projected to grow 10 percent from 2020 to 2030, much faster than the average for all occupations.
#4
Certifications validate your skills and knowledge: Certifications provide tangible evidence of your skills and knowledge in digital marketing. Having a certification can increase your chances of getting hired or promoted and demonstrate to employers that you have the necessary skills to succeed in the field.
Do You Know Why Digital Marketing is Necessary to Grow Your Career?
Why make a career as Digital Marketer?
- Top Hiring Giants
- Industries
- Job Profiles
Become that Digital Marketer Who Helps Big Giants leverage Profitable Decisions!
Marketing
Law
Retail
Health
Training & Education
Food & Beverages
Digital Marketing Manager
SEO Manager
Social Media Manager
Email Marketing Manager
Affilaite Marketer
Content Writer
Our practical classes feature content created by leading faculty trainers and industry leaders, as well as engaging projects and assignments.
Career Counselling
Resume Feedback
Interview Preparation
Roadmap for Digital Marketing Training Course
Below is the syllabus for our digital marketing course, which covers real-world industry projects and is taught by experienced trainers.
-
Week 1
Digital Marketing, Search Engine Optimization
-
Week 2
Basic and Advanced Google Search and Display Ads, Remarketing
-
Week 3
Content Marketing, SMM, Facebook, Instagram, Youtube, Twitter, Linkedin, Pinterest,SMO, Quora, Reddit
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View more
Digital Marketing, Search Engine Optimization
- Overview of Digital Marketing
- History of Digital Marketing
- Different online marketing channels
- How is it different from traditional marketing
- Understand the journey of online customer
- Key Terminologies in online Marketing
- Introduction to SEO, How Do Search engines work?
- Search Engine Algorithms & google algorithm Updates
- Backlink Search and Analysis
- Strategies to Build Bookmarks and backlinks
- Google Search Console, Competition Analysis
- Content development strategy
- On-Page, Off-Site Optimization
- Website Content Optimization
- Keywords in Blog and Articles
- Local SEO, Mobile SEO, eCommerce SEO
- Optimizing Site Structure,Optimizing with Google Algorithms
- Meta Tags and Meta Description
Basic and Advanced Google Search and Display Ads, Remarketing
- Understanding Adwords, Google AdWord Overview
- Google Ad Types, Pricing Models, PPC Cost Formula
- Google PPC adwords, Ads campaign.
- Google Ad Words account Set-up
- Keyword Research and analysis.
- Ad Words tools & techniques
- Search Campaigning,Display Campaigning
- Buying Marketing Funnel and Negative Keywords
- Display Ads Campaigns, Bidding strategies
- Ad Rank, Quality Score Optimization
- Google Ads Reports, Google Ads Tools
- Create Compelling and Converting Ads and Copies
- Multiple Account Management and Managing Budgets
- Shopping and Video Campaigns
- What Is Remarketing?
- Benefits Of Remarketing Strategy
- Manual Remarketing Vs Dynamic Remarketing
- How to Build a Remarketing List?
- Step By Step Remarketing Campaign
- Result Analysis Of Remarketing Campaign
- Remarketing in adwords
- Benefits of remarketing strategy
- Building remarketing list & custom targets
- Creating remarketing campaign
Content Marketing, SMM, Facebook, Instagram, Youtube, Twitter, Linkedin, Pinterest,SMO, Quora, Reddit
- Working with Content Marketing
- How to effectively market content
- Important Platforms and Tools for effective Content
- How to use content in Email Marketing
- Blog Marketing & Guest blogging
- Article Marketing & promotion,Cross promotions
- Call to action via content, Content Marketing Tools
- Measuring Content Marketing Success
- Brief to social media marketing
- Key steps for social media success.
- Social Media Statistics ,Strategy and Planning
- Social Media Channel Management
- Organic v/s Paid
- Setting Up Facebook Ad Account
- Tracking Pixels Code Remarketing - Website Visitors
- Managing and Editing Ads,, Ad Reports and Ad Insights
- Video Flow, Google Pages for YouTube Channel
- Channel ART, Channel Links, Channel Keywords
- Featured Contents on Channel, Channel Main Trailer
- Redirect Traffic to Website,Post Upload Enhancements
- Monetization with Adsense ,Paid Youtube Channel, Channel Analytics
- Understanding Twitter, Twitter as a Marketer
- Set-up and usage,Tips, Promoted Tweets,Buffer
- What Is LinkedIn? LinkedIn Optimization
- Individual Profile Vs. Company Profile
- Branding On LinkedIn,Marketing On LinkedIn Groups
- Facebook,YouTube,Twitter,LinkedIn,Instagram& Quora & Reddit marketing
- Social Media Optimization Concepts
- Social media marketing integration.
- Social media measurement and reporting.
- What is Email Marketing, Importance of Email Marketing
- Creating e-mailers, Tracking emailers
- Open rates and CTR of emailers
- Email Marketing Tool and Softwares - mailchimp, Constant Contact, iContact, Active Campaign
- Email marketing campaign creation, Email Workflows & Metrics
- Drip email marketing and auto responders
- Types of Email Marketing Campaigns
- Email marketing spam filter techniques
- Mobile Marketing,Importance of mobile friendly website and content
- Overview of AMP and its importance
- Push notifications,In-app notifications
- App building and monetization
- Setting up account for Bulk SMS
- Naming the Campaign & SMS
- SMS Content,Character limits, SMS Scheduling
- B2B and B2C Marketing campaigns and funnels
- Targeting Influencers and Amplifiers
- Understanding Affiliate Marketing
- Sources to Make money online
- Applying for an Affiliate, Payments & Payouts
- CPC, CPA & other metrics
- Google AdSense Account Set up
- Placing Ads on website, Allowing & blocking Ads
- Introduction to Conversion Optimization
- Conversion Planning,Landing Page Optimization
- Planning and Execution of Conversion Structure
- Traffic Reports ,Events Tracking, Customization Reports
- Actionable Insights, Making Better Decisions
- Comparison Reports
- Implementing conversion tracking, Conversion tracking
- Growth Hacking,Future of Growth Hacking
- Role of Growth Hacker, Importance of Growth Hacker
- Getting started with marketing automation
- Marketing Automation tools - Hubspot, Salesforce Pardot, Marketo
- Learn to Automate Email Marketing & generate more sell
- Learn About different sales funnels
- What is Analysis?
- Getting Started With Google Analytics
- How Google Analytics works?
- Navigating Google Analytics
- web analytics set-up
- Google Analytics, Navigating the Interface
- Fundamentals of Digital Analytics
- Data Analysis Fundamentals, Managing Analytics
- Google Webmaster Tool, Setting up Tool for SEO
- Adding and Managing Assets Integrating WebMaster Tool
- Integrating CRM functionalities
- E-Commerce and Tracking,Google Tag Management
- Tools for website analytics & Google Analytics tools
- Basic terminology and KPI’s
- Campaign Tracking, Analytics Intelligence, Analytics Reports & Dashboards
Course Curriculum
Get the Complete Course Curriculum
Why Learn at Softicu?
Here are four reasons why one should consider learning at Softicu:
At Softicu, we use industry-validated curriculum to ensure that our students are equipped with the most relevant and up-to-date knowledge and skills required in the digital industry. Our course content is tailored to meet the demands of the industry, and we work with industry experts to continually review and update our curriculum.
Our instructors are experienced professionals who have a wealth of knowledge and expertise in their respective fields. They are committed to helping our students succeed and are always available to provide support and guidance throughout the learning journey.
We offer flexible learning options that cater to different learning preferences and schedules. Our students can choose to learn online or onsite, and we offer both full-time and part-time programs to fit into their busy schedules.
We provide our graduates with internship and job placement opportunities to help kickstart their career in the digital industry. Our graduates have gone on to work for top companies and organizations, and we are proud to have played a role in their success.
Still unsure which career path to choose?
Our Testimonials
What our Students have to Say?
Chiamaka, Marketing Executive
I had some experience with digital marketing before taking the course at Softicu, but it was a bit disjointed. The course helped me to fill in the gaps and understand how all the different pieces of the puzzle fit together. I particularly enjoyed the practical projects and case studies we worked on, which gave me a chance to apply what I was learning in a real-world setting.
Yusuf, Marketing Intern
As someone who was new to digital marketing, I wasn't sure what to expect from the course at Softicu. I was pleasantly surprised by how engaging and accessible the material was. The trainers did a great job of breaking down complex concepts into simple terms, and the course had a good mix of theory and practice. I now feel confident in my ability to manage social media campaigns and optimize websites for SEO.
Amaka, Business Owner
The Digital Marketing course at Softicu was just what I needed to take my business to the next level. I was able to learn how to use different digital tools to reach my target audience and improve my online presence. The course was comprehensive, and the trainers were patient and understanding. I would recommend it to anyone looking to improve their digital marketing skills.
Ebuka, Marketing Manager
I was impressed by the quality of the Digital Marketing course at Softicu. The trainers were knowledgeable and approachable, and the course content was up-to-date and relevant. I learned about all the different aspects of digital marketing, from SEO and PPC to email marketing and social media management. I would definitely recommend this course to anyone looking to expand their digital marketing knowledge.
Nkechi, Marketing Consultant
I can't say enough good things about the Digital Marketing course at Softicu. The course was well-structured and easy to follow, and the trainers were always available to answer any questions I had. The practical projects we worked on were particularly helpful in allowing me to apply what I was learning to real-world scenarios. I would definitely recommend this course to anyone looking to build their digital marketing skills.
Digital Marketing Corporate Training and Certification
Equip your workforce with the best digital marketing practices & tools to increase brand loyalty and drive online sales via our real-time industry projects-based Digital Marketing Corporate Training and Certification Program.
Contact Us NowFAQs On Digital Marketing Course
Digital marketing is the practice of promoting products or services through various digital channels, such as search engines, social media, email, and websites. It is important because it enables businesses to reach a larger audience, engage with customers in real-time, and track their marketing efforts' effectiveness.
Our digital marketing course covers a wide range of topics, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, content marketing, and analytics. By the end of the course, students will have a comprehensive understanding of the digital marketing landscape and the tools and strategies needed to succeed.
There are no specific prerequisites for enrolling in our Digital Marketing course. However, it is recommended that students have a basic understanding of marketing principles and familiarity with online platforms and tools.
Yes, upon successful completion of the course, you will receive a certificate from Softicu indicating that you have completed the Digital Marketing course. This certificate will serve as a valuable addition to your resume and can help you stand out in a competitive job market.
Limited Seat Avaliable
In today's digital age, having a strong online presence is essential for any business to succeed. Digital marketing is a rapidly growing field, and there is a high demand for professionals with digital marketing skills. Softicu's digital marketing course is designed to equip you with the necessary skills and knowledge to excel in this field.
By enrolling in our digital marketing course, you will learn from experienced professionals and industry experts who will provide you with hands-on training and real-world examples. You will also have access to state-of-the-art facilities and the latest tools and technologies.
Our course covers a wide range of topics, including search engine optimization, social media marketing, email marketing, content marketing, and more. You will also have the opportunity to work on real projects and gain practical experience.
Upon completion of the course, you will receive a professional certificate recognized by the industry, which will enhance your job prospects and career opportunities. Our graduates have gone on to secure jobs in top companies and have even started their own successful digital marketing agencies.
Don't miss out on this opportunity to enhance your digital marketing skills and take your career to the next level. Register now for Softicu's digital marketing course and join the ranks of successful digital marketing professionals.
Enroll NowNeed Further Information - Just Write to Us
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Tolu, Digital Marketer
"The Digital Marketing course at Softicu has been a game-changer for my career. The course content was well-structured, and the trainers were knowledgeable and supportive. I learned everything I needed to know to start running effective digital marketing campaigns, and now I'm able to help my clients grow their businesses through online channels."